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Secure by SIGNS, the innovative pheromone-based animal health brand developed by SIGNS Labs, has been honored at the 2025 VETTY Awards®, a prestigious recognition that honors marketing excellence in the animal health care industry. This achievement highlights the expertise and dedication of our American team in collaboration with a specialized communications agency, Stephens&Associates, while reinforcing our commitment to animal trust and well-being.
Our products are designed to help pets adapt to everyday challenges, improve interactions with their pet parents, and provide safe, evidence-based solutions that veterinarians and pet owners can trust.
The VETTY Awards® are organized by the North American Veterinary Community (NAVC) and are the first competition dedicated to animal health marketing in North America. They recognize innovation, creativity, and effectiveness in campaigns and tools developed for veterinary professionals.
Being recognized by the VETTY Awards® is a mark of quality. It confirms that Secure by SIGNS delivers marketing content that is engaging, accurate, and accessible while supporting veterinarians, pet parents and animal well-being. Beyond that, it also confirms our expertise in developing effective and proven products.
Our Amazon page was recognized for being visually appealing, informative, and optimized. It allows veterinarians and pet owners to understand the benefits of pheromone-based products and how Secure by SIGNS ensure animal adaptation with SecureCat, SecureDog and Secure Bunny. Each page translates our research into practical guidance that is easy to apply in everyday care.
Our PR Media Kit was praised for its clarity, consistency, and effectiveness. The kit communicates Secure by SIGNS’ key messages to partners, press, and stakeholders. It combines scientific expertise with strategic communication, making complex research understandable and actionable.
The 2025 VETTY Awards® recognizes excellence in animal health marketing. We are proud that Secure by SIGNS has been honored for its innovative work. Our American team, along with Patrick Pageat, founder of SIGNS Labs, and Dylan Lodovici, CEO, were present at VMX 2026 to showcase our award-winning projects.
This recognition reflects our ongoing effort to translate complex research from IRSEA and Group-IRSEA into knowledge that drives real-world applications and impact. It guides buyers in their choices and provides evidence-based communication. This is how we ensure trust for all our research-based products.
Secure by SIGNS offers a structured product range designed to address the needs of both veterinary professionals and pet parents.
For veterinarians, the range includes SecureCat Gentle Touch Spray and SecureDog Gentle Touch Spray, developed to support handling and positive interactions in clinical and professional settings.
For pet parents, Secure by SIGNS offers a broader range of pheromone-based solutions for cats, dogs, and bunnies, designed to support animals in everyday situations such as changes of environment, transport, or new experiences at home.
Across both ranges, all formulations are water- and pheromone-based, inspired by nature, and grounded in behavioral science. Together, they reflect our commitment to animal well-being and to providing clear, reliable, and evidence-based solutions for those who care for animals.
At SIGNS Labs, our mission goes beyond developing pheromone-based animal products. We focus on translating scientific research into actionable guidance that pet parents and veterinary professionals can use in everyday life. Our goal is to ensure that animals have the signals they need to maintain emotional stability and maximize their ability to adapt to their environment.
We organize our approach around three key pillars: Clear science, practical applications, and trusted guidance.
Every study, result, and recommendation is presented clearly and openly. By explaining the mechanisms behind pheromones and their role in animal adaptation, we give pet parents and professionals the information they need to understand how Secure by SIGNS supports animals’ emotional stability and environmental awareness. Transparency ensures trust, and it allows our community to use our products confidently and correctly.
Research is only valuable if it can be applied in real-world settings. That is why we focus on translating behavioral studies into practical guidance for pet parents and veterinarians. Animals rely on environmental signals such as pheromones to maintain stability. When these signals are missing, an animal’s ability to adapt can be exceeded, which may lead to maladaptive responses.
Secure by SIGNS products are designed to restore these missing semiochemical cues across everyday situations. Our range covers the needs of animals at home, during transport, on adventures, or during gentle interactions, providing the signals that allow them to stabilize their environment and maintain their natural adaptive capacity.
Our aim is to bridge the gap between scientific discovery and daily animal care. Secure by SIGNS products are accessible, reliable, and grounded in rigorous research. They are not treatments for anxiety or chronic stress, but preventive solutions that restore environmental signals, helping pets adapt naturally and maintain their well-being. For example, providing an appropriate diet for our animals is essential, a cat does not have the same needs as a dog, and so on. The same principle applies to semiochemicals.
We offer two distinct ranges, each specifically developed for its intended use:
Secure by SIGNS offers a range of pheromone-water-based products that:
Each product is developed based on research from IRSEA and Group-IRSEA, ensuring safety, effectiveness, and trustworthy, evidence-based results.
Learn more about our pheromone products.
Being recognized at the 2025 VETTY Awards® reflects not only the creativity and effectiveness of our marketing but also the scientific rigor behind Secure by SIGNS products. By bridging research and real-world applications, we provide solutions that help animals adapt, maintain emotional stability, and thrive in their daily environments. We would also like to thank Stephens & Associates for their invaluable support in helping us communicate our science and showcase our work.
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